We recently made the very sensible decision to update some of our old and outdated product images. When looking through the front end of our website, we realised that many of the images did not really show the product very well nor did they show the specific products in all their glory!
To be honest, it had been on our minds for a considerable amount of time, but it has always taken a back seat as we are always so busy with either maintaining the woodlands, creating orders or doing the general admin tasks.
So, we made the decision to pick a few of our more standard items that we sell regularly and update their images to ones we felt would reflect the product better – with gallery images to show how the product could be used by our customers.
Being a small business in West Wales ourselves, we always strive to support other local businesses too. So when local photographer and film maker Jacob Martin, who is just starting up a business came onto our radar, we jumped at the opportunity to involve him in our plans!
Having invited Jacob around in advance of the photoshoot to see our products and discuss how we wanted the images to look and feel, we set a date and pulled together props such as cakes, cupcakes and floral displays. To be honest, we love working with other local businesses – we live in such a rural area of Wales that supporting and networking with each other helps us to offer a truly bespoke service, whilst getting the best out of those we work with.
We did the photoshoot on a cool sunny evening and chose the location to be on the edge of one of our fields near a pond – a perfect green backdrop for our wood products! We actually surprised ourselves and were quite organised with a photo order list and managed to get through the products at quite a rapid rate. We have to say we are delighted with the results!
We have taken care to ensure that the products are shown on their ‘own’ so customers can see what the product is like – we have also taken images that accompany the product, showing how it can be used by customers with either cakes on, flowers, table numbers etc. It’s amazing how many uses we could find for a simple wood slice! We find that customers love them for smaller cake displays, cheeseboards, floral displays, centrepieces, cupcake stands and many more ways too!
The images taken have now replaced most of the outdated images that used to adorn the website and we have also updated our Etsy Shop with new images too. We share much of our work including the bespoke personalised items on both Pinterest and Instagram as well as on our own Facebook page. We thought we’d share some of the images with you here on our blog too – what better way to make wood come ‘alive’ than adding a cake and some flowers!
You can visit Jacobs website here http://jacobmartin.co.uk or email him at firstname.lastname@example.org